[{"data":1,"prerenderedAt":49},["ShallowReactive",2],{"sanity-SwlGEQWMOlImwXYCTO2Oq0rXTHCoq08I75T0wZ3527w":3},{"data":4,"sourceMap":-1},{"_id":5,"body":6,"category":34,"client":35,"coverImageUrl":36,"excerpt":37,"images":38,"liveUrl":34,"slug":43,"tags":44,"timeline":47,"title":48},"4a206cae-002c-458a-8fe1-0001fd0dd5b3",[7,18,26],{"_key":8,"_type":9,"children":10,"markDefs":16,"style":17},"bd8e6f865d9c","block",[11],{"_key":12,"_type":13,"marks":14,"text":15},"e474cf93b162","span",[],"Client approached me for a unique brand design for her beauty therapy business, covering a full suite of services from hair and nails to skincare and massage. The brief called for a brand identity that felt elegant and premium while staying warm and approachable, fitting for a parlour offering everything from braids, locs, and wig revamping to manicures, waxing, and facials.",[],"normal",{"_key":19,"_type":9,"children":20,"markDefs":25,"style":17},"5cc3954ea517",[21],{"_key":22,"_type":13,"marks":23,"text":24},"70c301904e89",[],"I built the visual identity around a deep navy and gold palette, pairing a refined script logo with clean, structured layouts to give the brand a polished, boutique feel. The work spanned three core pieces: a social media flyer showcasing the service menu and contact details in an eye-catching circular gallery format, a rate card laying out pricing across all service categories, and a business card for client-facing professionalism.",[],{"_key":27,"_type":9,"children":28,"markDefs":33,"style":17},"edfa1042eac8",[29],{"_key":30,"_type":13,"marks":31,"text":32},"0aeae0abd98e",[],"Across all three pieces, the design stays consistent and cohesive, reinforcing trust and visual appeal at every customer touchpoint, whether they're scrolling Instagram, walking in for a service, or exchanging a card after an appointment.",[],null,"Bel's Beauty","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fqrxex6mm\u002Fproduction\u002F06487214f2414e8bdf7a7f308c63fc04fed7278d-3000x2250.png","Brand Design for the beauty studio",[39,40,41,42],"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fqrxex6mm\u002Fproduction\u002F3b87381cb97d6811a2c073852e5be66b126aed2b-620x877.jpg","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fqrxex6mm\u002Fproduction\u002F5a39a400b5f5910c160c51d7517e7a7ce9afb227-1860x1860.png","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fqrxex6mm\u002Fproduction\u002Ff5f270da72d158378c4541faeb3395106e7bf0bd-1575x900.png","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fqrxex6mm\u002Fproduction\u002F9d73fe37615ed2e81b128b0e39ed559976cf4e45-1575x900.png","bel-s-beauty-brand-design",[45,46],"Graphic Design","Print","Jan 2026","Bel's Beauty Parlour",1784618375927]