Bel's Beauty Parlour

Client approached me for a unique brand design for her beauty therapy business, covering a full suite of services from hair and nails to skincare and massage. The brief called for a brand identity that felt elegant and premium while staying warm and approachable, fitting for a parlour offering everything from braids, locs, and wig revamping to manicures, waxing, and facials.

I built the visual identity around a deep navy and gold palette, pairing a refined script logo with clean, structured layouts to give the brand a polished, boutique feel. The work spanned three core pieces: a social media flyer showcasing the service menu and contact details in an eye-catching circular gallery format, a rate card laying out pricing across all service categories, and a business card for client-facing professionalism.

Across all three pieces, the design stays consistent and cohesive, reinforcing trust and visual appeal at every customer touchpoint, whether they're scrolling Instagram, walking in for a service, or exchanging a card after an appointment.